Clothing Brands Shoppers Loved Last Prime Day and What to Watch This Year

While tech and home items often grab headlines, fashion quietly stole the spotlight during last Prime Day. Amazon Fashion has become one of the platform’s fastest-growing categories, and shoppers showed up for both basics and statement pieces. 

Looking back at the brands people loved most helps us predict what will be hot again when Amazon Prime Big Day Deals return this October.

Clothing deals have become essential to Prime events because they offer:

• Seasonal value – Perfect timing for fall fashion refreshes.
  
• Trusted brands – Amazon carries recognizable names that shoppers already wear.
  
• Everyday essentials – Basics like t-shirts, leggings, and socks always sell fast.
  
• Trendy finds – Social media–driven fashion often moves quickly during sales.

Here are some of the clothing brands that stood out as best-sellers during the last event:

• Levi’s – A consistent hit for denim, jackets, and casual wear.
  
• Champion – Popular for affordable activewear and loungewear.
  
• Calvin Klein – Undergarments, basics, and casual apparel drew strong attention.
  
• Hanes – Everyday t-shirts and multipacks flew off the shelves.
  
• Amazon Essentials – Shoppers leaned into budget-friendly basics with strong reviews.
  
• Adidas – Activewear staples like leggings and sneakers performed well.
  
• The Drop (by Amazon) – Influencer-inspired pieces and capsule collections resonated with trend-focused shoppers.

While exact deals are under wraps until October, these brands are likely to remain popular thanks to their mix of value and versatility. Expect to see:

• Denim discounts from Levi’s and Wrangler.
  Activewear markdowns from Champion, Adidas, and Under Armour.

* Everyday basics from Hanes and Amazon Essentials at even lower prices.
* Seasonal staples—sweaters, coats, and boots—from The Drop and other curated fashion lines.
* Intimates and loungewear from Calvin Klein, often bundled at competitive prices.

Fashion sells fast, but a little planning goes a long way:

• Add sizes to your wishlist early—popular sizes sell out first.
  
• Filter by Prime Deals in Amazon Fashion to find discounts quickly.
  
• Check lightning deals for trendier items, which often rotate throughout the day.
  
• Balance basics and splurges—stock up on essentials while keeping an eye on statement pieces.

Last Prime Day proved that Amazon Fashion is no longer a side category—it’s a core part of the shopping experience.

With a mix of basics, activewear, and on-trend collections, fashion brands are expected to pull in even more shoppers this year.

For anyone looking to refresh their wardrobe or get a head start on holiday gifting, fashion deals are worth tracking just as closely as tech or home gadgets. The key is to know which brands resonate with shoppers—and Levi’s, Champion, Calvin Klein, and more are likely to lead the charge again this season.